
My hair in it's healthier days...
I started blogging for The Budget Fashionista around two months ago and it's quite interesting trying to find the cheapest beauty scoops. Normally, I'm the sort of beautynista that doesn't really fret too much about dollar values; meaning, I definitely don't buy cheap makeup, hair care or skin care, but I also don't seek the highest-priced product thinking it's dollar value means it works. I guess I don't really have to; I get most everything I use for free because I'm a beauty editor.
Go figure, you think, but seriously, just because I get free product doesn't mean I love them all. Once I discover something that turns my world upside down, I get hooked, and I go out and actually BUY it. For instance, I discovered the BEST hair product of all time (in my eyes), and I won't name it here because I want to devote an entire blog post to it, but I just went out and bought three more tubs of it, I love it so very much.
Anyway, trying to find beauty on a dime is becoming increasingly easier because luxury items are becoming more popular. You may be thinking, "Huh? That doesn't make much sense." Let me explain the link: Not too terribly long ago, rappers—yes, rappers—like Jay-Z started singing about Gucci, Prada and Dolce & Gabbana. Prior to this, your average Joe had no clue what those three names meant, but with the widespread popularity of rap, he became aware of luxury items. Suddenly, the regular consumer is wanting these luxe products in hopes it will lead him to that luxe lifestyle—gold chains, fast cars, mansions...just kidding, but you get the picture. The internet made luxury items more accessible, or at least more known. Since then, luxury items have been focused on more and more in the media; celebrities use them, people want them. Then, some high-end designers started doing the whole "mass market appeal," crossing over by churning out luxe-for-less lines (H&M, Target, etc). This whole phenomenon has plenty of steam, and has continued even into the beauty market. CVS and Walgreens have begun introducing higher-end products onto their shelves; have started implementing beauty salespeople who will help you tailor your beauty needs; and have lines manufactured by high-end salons at inexpensive prices. Therein lies the link. They know you, the end consumer, wants these luxe beauty products, but you may not go to Barney's or Bergdorf, so they'll deliver it to you at your local one-stop shop. And not only that, but mass-market lines, such as Olay, step up their formulations to deliver results that were often thought to only be accessible if you plunked down a slew of Jacksons (yes, that's $20). So what was once reserved for prestige lines is now available in mass lines. Mass-market lines need to keep up, and they are doing so.
But, back to high-end salons creating affordable products for us chicks with only a few pennies to scrape together...One of my most recent Budget Fashionista posts, here, delves into one such haircare line. Check it out and let me know what you think. Check out the rest of the website, too. It features tons of practical advice for women who want to keep their finances in check, yet remain fashionable and beautiful while doing so.